EBOOK:
Lots of vendors are promising account-based marketing (ABM) will be the next big-break of the marketing world—but what exactly is it? In this e-book, discover the ins-and-outs of ABM. Explore the differences between an overlay and value-add ABM approach, and unlock 7 ways to create value with your new ABM strategy.
ESSENTIAL GUIDE:
IT4IT™ for Managing the Business of IT – A Management Guide, from The Open Group, provides best practice advice and focuses on the data and automated workflows needed to manage IT services in a lean, agile and business-focused way.
EGUIDE:
In this e-guide we discuss why data integration and preparation are the unsung heroes of modern BI and advanced analytics. More so than ever, it would seem, due to the ever-increasing volume and variety of data.
EBOOK:
In this 14-page buyer's guide, Computer Weekly looks at how firms adapt to new behaviors, as well as utilize deep learning to gain better insights and use intelligent analytics apps to enhance interactions.
PRESENTATION:
A look forward to the 12 months ahead for IT leaders and the key trends of the coming year - this presentation came from Neil Ward-Dutton, research director at MWD Advisors, discussing the business trends affecting IT leaders.
EGUIDE:
In this e-guide, find out how financial institutions are using AI-powered chatbots to serve customers, what AI means for the future of work and how one Singapore-based startup is using declassified military methodologies to produce data-driven insights.
EZINE:
In this week's Computer Weekly, we find out how one ambulance service is using business intelligence tools to join up datasets to improve its response to the Covid-19 pandemic. Our latest buyer's guide examines video conferencing and collaboration. And we look at the benefits of real-time streaming data analytics. Read the issue now.
EGUIDE:
Where once stood Big Data and Data Science, now stands AI and its younger sibling, Machine Learning. AI is red hot. And stuffed with jargon. Whether you are an IT professional looking to see how AI can benefit your organisation, or an entrepreneur looking to launch an AI-fuelled start up, this Jargon Buster will help to throw the trend into relief.
EGUIDE:
Companies leading the technological evolution have gone through changes. This second part of this e-guide explores the technological evolution of SAP, Microsoft and some business analytics vendors throughout the past two decades.
RESEARCH CONTENT:
Fewer than 10% of CIOs identified themselves and their companies as being advanced in the journey to incorporate technology into their digital business strategies, Deloitte's 2018 CIO survey reveals in the UK edition of its 2018 global CIO survey, Manifesting Legacy: Looking Beyond the Digtal Era.
