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Computer Weekly – 19 March 2019: How IT leaders should work with marketing sponsored by TechTarget ComputerWeekly.com EZINE: In this week's Computer Weekly, experts advise on how IT and marketing chiefs can work together to deliver a high-quality customer experience. We examine how supercomputers are transforming science by processing large-scale data analytics. And we look at a key ethical aspect of AI – how to explain the decisions an AI makes. Read the issue now. Posted: 08 Feb 2021 \| Published: 15 Mar 2019 TOPICS: Artificial Intelligence \| Computer Industry \| Computer Industry Organizations \| CRM \| Data Analytics \| Data Governance \| Data Management \| Data Management Software \| Marketing \| Marketing Information Systems

Decoding ABM: Simple data-driven strategies for successful ABM sponsored by TechTarget EBOOK: Lots of vendors are promising account-based marketing (ABM) will be the next big-break of the marketing world—but what exactly is it? In this e-book, discover the ins-and-outs of ABM. Explore the differences between an overlay and value-add ABM approach, and unlock 7 ways to create value with your new ABM strategy. Posted: 08 Feb 2021 \| Published: 09 May 2019 TOPICS: Accounting \| Accounting Software \| Business Intelligence \| Business Intelligence Software \| CRM \| CRM Analytics \| CRM Analytics Software \| CRM Best Practices \| CRM Services \| CRM Software \| Marketing \| Sales \| Sales and Marketing Software

3 Big Ideas for Capturing More Demand from Your Market sponsored by TechTarget EBOOK: Is your current demand gen framework helping you capture as much demand as you can from the current market? Download “3 Big Ideas for Capturing More Demand from Your Market,” to learn how to uncover more demand by gaining access to and growing influence in your market. Posted: 08 Feb 2021 \| Published: 29 Apr 2020 TOPICS: Market Research \| Market Segments \| Market Trends \| Marketing \| Marketing Information Systems

SDR Pro Tip: Real Purchase Intent Data from TechTarget Delivers Better ROI sponsored by TechTarget WEBCAST: Operatix is an international expert at creating meetings and opportunities for great tech companies. Watch this video to see why Operatix uses Priority Engine™ from TechTarget to boost meeting acceptance and opportunity yields, reduce no-shows and increase their ROI. Posted: 08 Feb 2021 \| Premiered: Apr 8, 2020 TOPICS: Market Research \| Market Segments \| Marketing \| Sales \| Sales and Marketing Software \| Sales Channels \| Sales Consulting Services \| Sales Force Automation

Are Marketing Automation Tools the Greatest Asset In the Sales Arsenal? sponsored by Adobe EchoSign EGUIDE: In this e-guide, learn how marketing automation systems can help deliver valuable intelligence to drive more sales. Posted: 02 Mar 2015 \| Published: 02 Mar 2015 TOPICS: Marketing \| Marketing Information Systems \| Marketing Literature \| Sales \| Sales and Marketing Software

Infographic: Europe Media Consumption Study Results sponsored by TechTarget ComputerWeekly.com DATA SHEET: TechTarget has surveyed 730 IT professionals in Europe on their media consumption habits. Check out the key results on this infographic. Posted: 08 Jun 2017 \| Published: 08 Jun 2017 TOPICS: CRM \| Customer Retention \| Customer Satisfaction \| Marketing \| Marketing Literature

Customer experience strategy hinges on insight from analytics sponsored by [24]7.ai EGUIDE: The key to success is being able to use the data you collected to develop effective CEM strategies. In this expert e-guide, explore how organizations from multiple industries are leveraging insights from data analytics to develop effective customer experience management strategies and give their businesses a boost. Posted: 28 Jun 2016 \| Published: 24 Jun 2016 TOPICS: Customer Data Integration \| Customer Data Management \| Customer Profiles \| Customer Satisfaction \| Data Analytics \| Data Collection \| Data Integration \| Data Management \| Data Mining \| Data Quality \| Market Research \| Market Trends \| Marketing

5 Ways Marketing Automation Can Optimize & Grow Your Business sponsored by Act-On Software WHITE PAPER: Many marketing teams are touting the benefits of a marketing automation platform. But many CEOs and other executives are still wondering, "What's the urgency? Is marketing automation really worth the investment?" Find out the answers to those questions in this informative white paper. Posted: 14 Apr 2014 \| Published: 14 Apr 2014 TOPICS: Content Management \| CRM \| CRM Software \| Marketing \| ROI \| Sales \| Sales and Marketing Software

How to Pick the Right Mobile Sales Force Automation APP sponsored by Adobe EchoSign EGUIDE: In this e- guide, explore key factors to keep in mind when choosing a mobile sales force automation application. Posted: 02 Mar 2015 \| Published: 02 Mar 2015 TOPICS: Marketing \| Marketing Literature \| Sales \| Sales and Marketing Software \| Sales Force Automation \| Sales Representatives

Buyer's Guide: How to Identify Must-Haves to Land the Best CRM Tool sponsored by TechTarget Customer Experience EBOOK: Choosing the right CRM tool is essential for building a successful customer engagement strategy. This buyer's guide details how you can acquire the best CRM tool. Download now to explore features to consider in CRM tools that will help with your purchasing decisions, and learn how the future of your organization could impact your choice. Posted: 07 Dec 2015 \| Published: 07 Dec 2015 TOPICS: CRM \| Marketing

Indirect Marketing Reports