Campaign Software White Papers

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How Ready Are You for Account-Based Marketing?
sponsored by TechTarget
WHITE PAPER: How ready is your organization when it comes to implementing account-based marketing (ABM)? Inside, discover 5 criteria to assess AMB readiness. Review the benefits of an ABM implementation, and decide if your organization is ready to take its next steps with ABM.
Posted: 08 Feb 2021 | Published: 24 Sep 2019

TechTarget

How ISRs Improved Sales Appointment Rates by 19X
sponsored by TechTarget
WHITE PAPER: Download this white paper to learn how ISRs can use purchase intent intelligence to improve appointment rates, and uncover a few critical ingredients for your organization to see similar results.
Posted: 08 Feb 2021 | Published: 11 Apr 2019

TechTarget

7 Essential Metrics for Account-Based Marketing
sponsored by TechTarget
WHITE PAPER: Just because ABM requires long-term commitment from your teams doesn’t mean you have to wait to uncover real, measurable ROI from the program. Read this white paper for 7 essential metrics for ABM programs that will keep you and your teams on a track towards success.
Posted: 08 Feb 2021 | Published: 24 Oct 2019

TechTarget

3 Pillars of Customer Experience in Today's Connected World
sponsored by Salesforce.com
WHITE PAPER: Access this white paper to learn three steps to meeting customers' rising expectations in today's hyper-connected world: Personalized service, smarter support, and faster connection.
Posted: 19 Jan 2015 | Published: 19 Jan 2015

Salesforce.com

How to Unlock the Promise of Agile in the Enterprise
sponsored by Workfront
WHITE PAPER: This in-depth white paper discusses Agile, and how it can be implemented on a large scale. Read on to find out what benefits one can expect from enterprise-wide Agile implementation, and what challenges await.
Posted: 05 Feb 2015 | Published: 05 Feb 2015

Workfront

Software-defined Storage: the overall benefits
sponsored by IBM
WHITE PAPER: This brief video cuts through some of the confusion surrounding SDS and tells you what to look for – and what to avoid – when choosing an SDS product.
Posted: 18 Mar 2015 | Published: 18 Mar 2015

IBM

Protect Your Web Applications from the OWASP Top 10
sponsored by IBM
WHITE PAPER: Applications, mobile devices, cloud computing, and web APIs unlock tremendous business opportunities—however, they also open your systems up to a broader set of unknown users. In this resource, you'll learn the basics of securing your web applications from the OWASP Top 10.
Posted: 22 Jun 2015 | Published: 31 Aug 2012

IBM

Plan for Success when Migrating from GroupWise to Office 365
sponsored by Dell Software
WHITE PAPER: Take a look at this exclusive white paper to find out how you can utilize key factors of migration from GroupWise to Office 365, to propel yourself through a successful transition process.
Posted: 21 Feb 2014 | Published: 31 Dec 2013

Dell Software

TOGAF® and Enterprise Portfolio Management
sponsored by Global Knowledge
WHITE PAPER: Learn how The Open Group Architecture Framework (TOGAF®) and Portfolio Management both promise to bring structure and direction to complex and fast-moving organizational environments: the TOGAF framework for the enterprise as a whole and Portfolio Management to the enterprise project world.
Posted: 28 Jan 2015 | Published: 28 Jan 2015

Global Knowledge

Signed, Sealed, Delivered: Integrating Electronic Signatures Into the B2B Sales Cycle
sponsored by Adobe EchoSign
WHITE PAPER: Many companies are still behind the curve when it comes to generating and processing sales contracts. Many still fax and physically sign documents - are e-signatures a graceful (and legal) solution?This white paper discusses the advantages of e-signatures, and how you can integrate them into the sales process successfully.
Posted: 20 Feb 2015 | Published: 20 Feb 2015

Adobe EchoSign