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This white paper examines how traditional CRM technologies, while valuable in helping organizations manage customers and revenues, have not really assisted the salesforce do their jobs.
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While big data means many things to many people, there's no arguing that today it's a business imperative. Recent research findings show that midsize organizations are just as likely to be using big data technologies to tap into data sources and get closer to their customers.
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Access the following white paper to uncover how to leverage enterprise marketing management to optimize every aspect of online and cross-channel analytics and marketing.
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Access this whitepaper to discover 5 essential questions every marketing department should be able to answer, and how data analytics is stepping up to the plate to help. Read on to tap into the data you already have, and bolster your revenue flows.
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How can your company take away more than just sales numbers from online customers? That was one of the topics of a webcast that brought thought leaders together to discuss challenges and best practices in the industry. Continue reading to explore the insights and highlights from that webcast and learn more about how to compete on web analytics.
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In this comprehensive Forrester report, explore how successful businesses are adapting to the new demands of customers by transforming processes and technology in order to improve customer experience and leverage collaboration for more effective communication over a number of touchpoints.
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Melissa Data’s WebSmart Services can handle your data quality needs. Ensure that your contact data, including addresses, names, phone numbers, and emails are valid, and use existing data to append additional information to enhance initiatives. The WebSmart services can be integrated into the business chain to ensure the integrity of your database.
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By implementing loyalty programs that are integrated across sales, service, and marketing - across all channels of interaction - a firm can greatly enhance the customer experience, increase customer retention, and foster development of a community of people who serve as advocates for the business.
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This ebook by sales strategy expert Rich Berkman outlines four ways to leverage the unique data insights that interactive sales playbooks provide.
