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This publication provides information about IBM Social Business and includes details about the business need and the value of transformation to a social business. It presents a high-level Social Business component diagram, highlights key capabilities, and includes customer case studies that exemplify how some of these capabilities can be applied.
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In order to uncover the true value of social media, companies should employ a unified social media strategy across all departments. View this informative white paper to learn how to craft a cross-functional approach to social media, and explore the challenges and opportunities for social media in various departments.
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In this resource, learn about a family of CRM applications that can help you deliver engaging, differentiating customer experiences with marketing, sales, and service capabilities.
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Social networking sites are some of the most powerful tools available to recruiters today. If you're not sure where to start with a social recruiting strategy, this paper will outline why social recruiting is becoming an imperative for companies today, what considerations you need to be aware of, and what first steps you can take.
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If you're not already using social media for selling, you're missing out. In this comprehensive resource, get an in-depth look at how to leverage social media in order to build relationships, boost sales, and drive and nurture leads.
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Social media is quickly becoming a key part of enterprise business strategy. According to an IDG Research survey, 73% of respondents expect it to be critical or very important in the coming years. So how can CIOs prepare for and encourage the adoption of social media in the enterprise in a secure, compliant way?
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This paper focuses specifically on what application developers—specifically, ISVs and solution integrators—need to do in order to satiate this emerging market demand. Read on to learn some of Vivisimo's capabilities and how ISVs and solution integrators can leverage them to address evolving search challenges within their respective applications.
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View this white paper to learn how Japan's largest blog service provider, CyberAgent, found a way to create a new level of engagement and loyalty among its blog readers. By developing an analytics framework that enabled a new kind of insight into blogging preferences and behavior.
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Access this white paper to learn three steps to meeting customers' rising expectations in today's hyper-connected world: Personalized service, smarter support, and faster connection.
